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March 13, 2007

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What other ones have you seen?

Besides Tealeaf, there's CrazyEgg.com, and one other I found when I wrote this entry, but I can't find it now. It's easier to find consultants who promise to do usability analysis based on your web analytics package.

Major analytics vendors like WebTrends and Omniture will find it irresistible to deploy similar modules. And many businesses will respond to "productizing" usability. It's tempting for all parties to cast usability as a simple problem that can be neatly quantified and solved at one stroke. But of course, usability is really a process or a way of thinking about customers.

More info:

http://www.boxesandarrows.com/view/web_traffic_analytics_and_user_experience

http://www.uie.com/brainsparks/2006/03/08/determining-usability-from-analytics/

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