I started using a Target pharmacy near my home and was immediately impressed with their prescription system, featuring pill bottles designed to be easier to read and tell apart. Their pharmacy sells the same drugs as any other, but more usable packaging allows them to differentiate.
As a business strategy, competing on usability makes sense for Target's new pharmacies. The company must take market share from established businesses -- what better way than to introduce a prescription system that's more modern and usable? When your product packaging ends up in an exhibit at the Museum of Modern Art, you must be doing something right.
Affordance theory
Terrific stuff, and very understandable. Good examples also.
Posted by: Maureen | May 05, 2007 at 03:59 PM
Please note that my mom (Maureen above) rules. Hi Mom!
Posted by: Joshua | May 07, 2007 at 12:56 PM