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June 10, 2008


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Thanks for the recommendations. I've been looking for a stats book that was focused on the usability testing world, as I'm afraid to dust off my 10+-year-old grad school stats books and try to remember what they were talking about.

Hi Joshua,

Thanks for the great comments about THE BACK OF THE NAPKIN. What few people know is that while my first career was in graphic design, for most of the last 10 years I have been a user experience designer (at Scient, Razorfish, etc).

You're absolutely right that my book does not focus specifically on user experience professionals as we usually think about term: interface design, information architecture, software development. That said, it was several years ago that I realized "experience design" should also apply to the "experience" of anyone that we're sharing any idea with, whether in a meeting or at a bar.

That's when I started to apply the kind of rigor we use in good experience design to thinking through simple communications, which eventually lead to THE BACK OF THE NAPKIN. Given that origin -- and the fact that, like it or not, we all spend most of our time sharing ideas with others, whether via an interface or over a coffee -- I hope the book serves the user experience world well.

Dan Roam

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